Projects

Explore examples of my projects and achievements as a storyteller and strategist, working at diverse organizations and as an author.

WORK WITH ME
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Amazon Ads Executive Branding Program

Launched and led an executive branding program positioning senior Amazon Ads leaders (Director–SVP) as industry thought leaders, aligning individual narratives with business strategy and leading to high-visibility placements in the Wall Street Journal and other publications.

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Latham & Watkins Attorney Bio Program

Designed and oversaw a global bio production program supporting nearly 3,000 attorneys, representing the most visited section of the firm’s website.

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Guidehouse All-Hands Meetings

Developed content for global all-hands meetings featuring the CEO, reaching 12,000+ employees across 50+ locations worldwide.

Book titled 'Work Your Money Not Your Life' with subtitle 'How to balance your career and personal finances to get what you want', lying on a flat surface.

Work Your Money, Not Your Life

Co-authored the personal finance book Work Your Money, Not Your Life, which was praised by Business Insider for helping readers “understand how to make smart decisions about their finances.”

Two men in suits sit on a stage decorated with pink, white, and orange flowers, with a large Amazon smile logo above them. They are having a conversation while a small group of people listens.

Amazon Ads Leaders Summit (Cannes Lions)

Led content and programming for the inaugural Amazon Ads Leaders Summit—an exclusive, closed-door program for the company’s top global customers featuring Roger Federer, held as part of its Cannes Lions activation.

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ACWIS Social Media Strategy

Managed social media strategy and content for the American Committee for the Weizmann Institute of Science (ACWIS), a leading scientific fundraising nonprofit, doubling followers across Facebook and Twitter (now X) within one year.

Wyclef Jean, playing an electric guitar in a music studio.

Amazon Ads Case Study Campaign

Produced a flagship case study for Amazon Ads that expanded into a multi-channel campaign across web, video, and social—becoming one of the most-viewed stories on the Amazon Ads website that year.

Logo for the education nonprofit organization PENCIL.

PENCIL Media Coaching

Delivered media and speaker coaching for organization leadership, preparing them for high-stakes events and press opportunities, including 15 televised interviews.

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Latham & Watkins Awards Program

Authored dozens of award nominations, including winning submissions for programs run by the Financial Times, National Law Journal, and Law360.

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